From RAGs to Riches
Beyond Retrieval-Augmented Generation — Unlocking LLMs with Real-Time Data across every product a business uses and sells.
- Dickey Singh

Gotcha! The “RAGs to Riches” title might’ve been a bit of clickbait, but who doesn’t love a good play on words?

Stick with me, and you’ll discover how Retrieval-Augmented Generation (RAG) is transforming Large Language Models (LLMs) by feeding them real-time data. We’ll explore what RAG is, why it’s gaining traction the hurdles it faces, and how platforms like Cast.app providing an AI Customer Success and Account Manager (AI CS/AM) are taking things to the next level—even going “RAG-less” with access to RICH data sources.

What is RAG and Why is it Gained Popularity?

So, what’s all the buzz about RAG? In simple terms, Retrieval-Augmented Generation is a method that supercharges LLMs by hooking them up with external data sources during the response generation process. Think of it like giving your AI assistant a live news feed. Traditional LLMs rely on pre-trained data, which can get stale fast. RAG systems, on the other hand, pull in fresh information from databases, APIs, or other live sources right when you need it.

According to Databricks, RAG combines the strengths of information retrieval and natural language generation to produce more accurate and contextually relevant responses. By integrating a retrieval step that fetches relevant documents or data, RAG helps mitigate issues like hallucinations—where an AI might generate plausible but incorrect information—by grounding responses in actual, up-to-date data.

This makes RAG incredibly useful for tasks that demand current information, like summarizing today’s news or providing the latest market analysis. By blending LLMs with real-time data, RAG systems deliver responses that are not just smart but also timely and context-aware.

What is GraphRAG?

There are several issues with Baseline RAG and Microsoft Research's GraphRAG, extends RAG such that instead of relying solely on vector similarity (as in most RAG approaches), GraphRAG uses the LLM-generated knowledge graph.

Challenges with RAG Systems

While RAG systems are pretty cool, they’re not without their headaches. At Cast we found a different set of concerns.

There a multitude of business challenges, but let's focus on some technical ones.

Latency: Fetching data from multiple sources can slow things down. Nobody likes waiting, especially in our instant-gratification world or a presentation in our case.

Real-Time Availability: If any of the external data sources go down, your RAG system might be left hanging.

Slow Data Joins: Merging data from different systems can be like herding cats—time-consuming and tricky.

Complexity: Managing various data connections and keeping everything in sync adds layers of complexity.

Security Concerns: More data sources mean more potential vulnerabilities. Security becomes a bigger puzzle to solve.

Scalability Issues: As you add more data sources, scaling the system efficiently can become a real challenge.

Maintenance Overhead: Keeping up with changes in APIs and databases requires ongoing effort.

Data Privacy Compliance: Ensuring that data from multiple sources complies with privacy laws like GDPR adds another layer of concern.

Inconsistent Data Formats: Different data sources may have different formats, making integration tougher.

Resource Consumption: More data processing can mean higher computational costs.

How Cast.app Goes Beyond RAG

Enter Cast.app.

While it uses RAG systems, it doesn’t lean on them entirely. Instead, Cast.app learns from APIs, data sources, databases, and yes, RAG systems, but it internalizes this learning—a sort of “RAG-less” approach.

This means it reduces the need to fetch data in real-time for every single interaction, tackling some of the latency and availability issues head-on.

We think end user should not have to wait for anything they

But Cast.app doesn’t stop there. It provides context much like you would when presenting to a board or a customer, and then engages with intelligent questions. It’s not just regurgitating data; it’s understanding and interacting with it.

Here’s what Cast.app brings to the table:

Structured Databases: Seamless integration using native connectors.

Vectorized Databases: Efficient data retrieval with systems like Pinecone.

APIs: Learns from virtually any API using a REST to JSON Dataset Universal connector.

Your Products: Integrates with your proprietary systems using the same universal connector.

Your Tech Stack: From CRMs to CSPs, it connects using native and universal connectors.

Spreadsheets: Yes, even those trusty spreadsheets can be data sources!

By absorbing knowledge from these diverse sources, Cast.app sidesteps many typical RAG system drawbacks while offering richer, more relevant responses.

Wrapping Up

In a nutshell, having access to real-time data is a game-changer for AI systems. While RAG systems offer a way to feed LLMs with the latest information, they’re not perfect. Innovations like Cast.app are pushing the envelope by combining the strengths of RAG with internal learning, delivering AI solutions that are not just smarter but also more efficient and context-aware. So, from “RAGs” to truly rich data experiences, we’re witnessing an exciting evolution in the AI landscape!

Leveraging Cast.app's AI-driven customer success managers, Igloo achieved an impressive 86.8% reach, robust 68.4% engagement, a record 18% actions, and positive feedback.

Katie Sloop
Director, Customer Success
Igloo Software

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